c = (1-r)a + rb \Rightarrow c-b = (1-r)(1-a) \Rightarrow \frac{c-b}{a-b} = 1-r
Similarly, \frac{w-v}{u-v} = 1-r
Remember that the sides of the triangle with vertices a,b and c are (a-b), (b-c) and (c-a). Similarly you can write down the sides for the triangle with vertices u,v, w.
So now we have \arg{\frac{c-b}{a-b}} = \arg{\frac{w-v}{u-v}}
Also, \frac{|c-b|}{|a-b|} = \frac{|w-v|}{|u-v|}
Two corresponding sides are proportional and the included angles are equal and hence we have established similarity